UEFA offers, to the former player who played at the highest level, the possibility to participate to a series of upgrade training courses in the field football management. This programme, called UEFA Executive Master makes available for them the necessary information in order to succeed also outside the field, in a management position in the sport that made them famous.
The courses are at their fifth session, out of a total number of seven, having as main topic ”marketing strategies”. At the meeting that takes place from the 3rd to the 7th of October, in Amsterdam, the President of the Romanian Football Federation, Răzvan Burleanu, was invited to talk to the participants on the topic ”The Strategic Marketing in the Romanian Football Federation”.
Amongst the participants, we mention: Eric Abidal, Enrique Boned Guillot, Keld Bordinggaard, Balima Boureima, Bruno Cheyrou, Nikos Dabizas, Nuno Gomes, Romann Dan, Pierre Issa, Juninho Pernambucano, Christian Karembeu, Sebastian Kehl, Jessica Landström, Mbo Mpenza, Patrick Müller, Geremi Njitap, Viola Odebrecht, Oliveira Rai, Bianca Rech, Jason Roberts, Simon Rolfes, Roberto Rosetti, Hannu Tihinen, Māris Verpakovskis.
”The goal is to gain as much knowledge as possible about world football, about management. Thus, I have the possibility to start a new career, which will be longer than that of a player”, declared Eric Abidal, double winner of the Champions League, on the official website of the project.
